Run Culture Privacy Policy

Last updated: September 29, 2026

Run Culture, operated by Rush Mills ("Run Culture", "we", "us"), makes the Run Culture app, a running challenge app where your real runs count toward challenges automatically. This policy explains, in plain English, what we collect, how we use it, who can see it, and how to delete it.

If you have questions, email us at runcultureus@gmail.com.

What we collect

Your account

• Email address: so you can sign in with a one-time code, so we can contact you if you win a prize, and for occasional Run Culture updates (you can unsubscribe anytime).
• Display name: the name you choose. It can be a nickname.

Your runs, from Apple Health

With your permission, the app reads your running workouts from Apple Health:

• the date and time each run started and ended, and its duration
• distance
• elevation gain, if your watch recorded it
• the app or device that recorded it (for example "Apple Watch" or "Garmin Connect")
• whether the run was typed in by hand (manual entries don't count toward challenges)

We read runs from the last 60 days whenever the app syncs. We don't read GPS routes or maps, heart rate, or any other health data. Run Culture never writes anything to Apple Health.

Your activity in the app

• The challenges you join, your progress, finishes and tiers (Bronze, Silver, Gold).
• The rewards you claim, and when.
• Your guesses in Mystery Challenges.
• Your settings, such as whether your name appears in Mystery Challenge results.

Crash reports

If the app crashes, it sends a technical crash report (device model, iOS version, app version and what went wrong in the code) so we can fix it. Crash reports don't include your email, name, runs or IP address.

We don't collect your location, contacts, photos or advertising identifiers, and we don't track you across other apps or websites.

How we use it

• To run your account and sign you in.
• To count your runs toward the challenges you join, show your progress, and award finishes, tiers and rewards.
• To run Mystery Challenges and pick winners using each week's rule.
• To contact you about a prize you won, or to answer a message you sent us.
• To send occasional Run Culture updates about new challenges. You can unsubscribe anytime.
• To find and fix bugs.

That's all. We never sell your data. We never use your Apple Health data for advertising or marketing, and we never share it with anyone for those purposes. Our update emails are about Run Culture and its challenges; they're never based on your runs or other health data.

Who can see what

Other runners:

• Can't see your runs.
• Can see how many runners joined or finished a challenge, and a group's combined miles. These are totals, not your individual runs.
• Can see Mystery Challenge results, which list the winner and the top 5 by display name, with each person's single qualifying value (for example "Sarah · 3.16 mi"). For the winner, results also show when the winning run started.

If you'd rather not appear by name in Mystery Challenge results, turn off Settings → Show my name in Mystery Challenge results. You'll still play and can still win, but you'll appear as "A runner".

Challenge sponsors (for example, a local running store) receive aggregated totals only for their challenge, for example:

• how many runners joined, were active and finished
• the total number of qualifying runs and miles, shown only when 5 or more runners took part
• how many rewards were redeemed

Sponsors never receive your name, email, display name or any of your individual runs.

Store staff see your claim pass (your display name, the challenge, the reward and your tier) only when you choose to show it to them to redeem a reward.

Prize winners: if you win a prize drawing or a Mystery Challenge, Run Culture contacts you directly by email. We don't give your contact details to sponsors. If a sponsor needs something from you to deliver a prize, we'll ask you first.

Service providers

We use a few trusted companies to run the app. They process data only on our behalf:

Deleting your account

You can delete your account at any time in Settings → Delete account. This immediately and permanently deletes:

• your account, email address and display name
• all your synced runs
• your challenge progress, rewards and claims
• your Mystery Challenge guesses

To keep challenge totals and past results accurate for everyone else, we keep anonymous numbers only: for example, that "one runner" joined and finished a challenge, or ran a certain number of miles in it. They can't be linked back to you. In past Mystery Challenge results, your entry shows as "Former runner".

Deleted data may remain in our database provider's backups for a short period before those backups expire.

To stop update emails only: use the unsubscribe link in any update email, or email us.

To stop sharing Apple Health data without deleting your account: go to your iPhone's Settings → Health → Data Access & Devices → Run Culture and turn access off. Runs already synced stay in your account until you delete it.

Children

Run Culture is not intended for children under 13, and we don't knowingly collect information from them. If you believe a child under 13 has an account, email us and we'll delete it.

Security

Your data is stored with access controls, so each runner can read only their own runs. Sign-in uses one-time email codes, not passwords. No system is perfectly secure, but we take reasonable steps to protect your information.

Changes to this policy

If we make important changes, we'll update the date at the top and tell you in the app or by email.

Contact

Run Culture, operated by Rush Mills Email: runcultureus@gmail.com Website: runculture.us